MKTG 2120 - Marketing Content Strategy and Branding
3credit hour(s)Pre- or corequisite:MKTG 2110 This course is designed to give the student insight into branding and content strategy. It aims to push students to explore concepts such as consumer psychology, appropriate content, and strategy and search engine optimization. Students will have the opportunity to practice their writing and communication skills – both vital skills for digital marketing.
