MKTG 2110 - Principles of Marketing

3 credit hour(s)

Recommended: BUSA 1110 or HRTM 1120 or CULN 1100*
Survey of modern marketing concepts and practices focusing on the marketing mix: product, pricing, promotion, and distribution strategies. Topics include; the marketing environment, consumer behavior, marketing research, target marketing, and the ethical and social responsibilities of marketers.

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