Mar 28, 2023  
2022-2023 CNM Catalog, Volume 54 
2022-2023 CNM Catalog, Volume 54

MKTG 2240 - Email Marketing

3 credit hour(s)
Recommended: MKTG 2110  
This course offers a deep dive into the world of email marketing, an incredibly effective marketing channel that can deliver great results for companies. In this course, students will learn about the role of email marketing in a company’s marketing campaign, what stages of the customer journey email marketing is suited for, and best practices for email copy. The course will also touch upon more complex email practices such as automation and how to outline an email campaign. The students will be assessed on their performance on a capstone project which will entail outlining the components of an email campaign.