May 29, 2024  
2022-2023 CNM Catalog, Volume 54 
2022-2023 CNM Catalog, Volume 54 [The CNM Academic Year includes Fall, Spring, Summer Terms]

MKTG 2110 - Principles of Marketing

3 credit hour(s)
Recommended: BUSA 1110  or HT 1101  or CULN 1100 *
Survey of modern marketing concepts and practices focusing on the marketing mix: product, pricing, promotion, and distribution strategies. Topics include; the marketing environment, consumer behavior, marketing research, target marketing, and the ethical and social responsibilities of marketers.

  • Previously BA 2222.
  • *Students in Business, Hospitality and Tourism or Culinary Arts will be able to apply marketing concepts to their individual program specific areas.