MKTG 2230 - Marketing Analytics and Performance Optimization
3credit hour(s)Prerequisite:BCIS 1110 Recommended:MKTG 2110 This course aims to give students the skills needed to analyze results of marketing efforts. Students will learn about factors that drive conversion and how to optimize their efforts using data and A/B testing. Students will understand what the key metrics for digital marketing are. Students will be assessed through three projects that give them an opportunity to get hands-on experience using spreadsheets, Google Analytics and analyzing an A/B test. The course is part of Facebook’s Digital Marketing curriculum and is required to gain the Facebook Certification. Basic internet skills and an understanding of Microsoft Office applications are recommended.