Dec 04, 2023  
2022-2023 CNM Catalog, Volume 54 
2022-2023 CNM Catalog, Volume 54 [The CNM Academic Year includes Fall, Spring, Summer Terms]

BUSA 2340 - Sales

3 credit hour(s)
Prerequisite: MKTG 2110  or HT 2141  
An analysis of the principles and techniques of personal selling as a form of persuasive communication. Sales principles, consumer behavior, the process of the sales interview, and demonstration of selling and promotional skills are explored.