Nov 30, 2025

2019 - 2020 CNM Catalog, Volume 51

2019 - 2020 CNM Catalog, Volume 51 [The CNM Academic Year includes Fall, Spring, Summer Terms]

MKTG 2110 - Principles of Marketing

3 credit hour(s)

Pre- or corequisite: ENGL 1110 or ENGL 1110P or BA 1121 or ENGL 1160
Recommended: BUSA 1110 or HT 1101 or CULN 1100*

Survey of modern marketing concepts and practices focusing on the marketing mix: product, pricing, promotion, and distribution strategies. Topics include; the marketing environment, consumer behavior, marketing research, target marketing, and the ethical and social responsibilities of marketers.

Note(s):

Previously BA 2222. Read more.
*Students in Business, Hospitality and Tourism or Culinary Arts will be able to apply marketing concepts to their individual program specific areas.

Training & Development

On Campus

Community

Also of Interest:

MKTG 2110 - Principles of Marketing