Upon successful completion of this program, students will be able to:
Demonstrate effective communication, life management skills, ethical decision-making, and team management skills in a professional business environment.
Use productivity tools for communications, data analysis, information management and decision-making.
Develop critical and creative thinking skills in applying concepts of basic design principles for effective digital media, web design, and video communication.
Design and build basic content and materials using several Digital Media Tools including Adobe Photoshop, Illustrator, and InDesign.
Create, manage and evaluate digital content intended for a social media presence using current social media sites including Facebook.
Write digital content and stories using the elements of linear digital storytelling.
Develop and execute a project using “hard” and “soft” project management techniques.
Write a marketing plan that will be used to create an online presence and reshape business for the digital marketplace.
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