Digital Media Marketing, Certificate of Completion

Upon successful completion of this program, students will be able to:

1. Use productivity tools for communications, data analysis, information management and decision-making.
2. Design, manage and evaluate digital content intended for a social media presence using current social media sites.
3. Write digital content and stories using the elements of linear digital storytelling.
4. Demonstrate knowledge and skills in basic project management.
5. Create a marketing plan that builds a strong online presence and helps businesses compete in today’s digital marketplace.
6. Analyze the impact of e-commerce on business models and strategy.