Apr 19, 2024  
2022-2023 CNM Catalog, Volume 54 
    
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2022-2023 CNM Catalog, Volume 54 [The CNM Academic Year includes Fall, Spring, Summer Terms]

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MKTG 1210 - Advertising

3 credit hour(s)
Prerequisite: BUSA 1110  or ENTR 1110  
A survey of currently available advertising media. A psychological approach to consumer persuasion; applied techniques in media selection, layout mechanics, production methods, and campaign structures.

Note(s):


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