Apr 17, 2024  
2022-2023 CNM Catalog, Volume 54 
2022-2023 CNM Catalog, Volume 54 [The CNM Academic Year includes Fall, Spring, Summer Terms]

MKTG 1210 - Advertising

3 credit hour(s)
Prerequisite: BUSA 1110  or ENTR 1110  
A survey of currently available advertising media. A psychological approach to consumer persuasion; applied techniques in media selection, layout mechanics, production methods, and campaign structures.