Describe methods of receiving payment for items sold over the Internet.
Differentiate between 3rd party e-commerce solutions and in-house site development.
Describe inventory strategies and their impact on store operations.
Describe pricing strategies and the impact on store operations.
Discuss the use of electronic catalog and merchant server software.
Discuss the use of visual metaphors in establishing the store image.
Discuss the use of storyboards to organize an e-commerce site.
Evaluate and critique competitive e-commerce sites.
Describe the requirements for secure e-commerce.
Discuss the influence of the web on traditional retail selling.
Differentiate between the requirements for selling physical items and electronic items.
Describe the basic techniques for promoting a web site.
Course Description Focuses on how an online business is set up, organized and operated. This is the foundation course for students interested in e-commerce. Basic concepts for operating an online business are introduced. Topics include electronic payments, Web business models (auction, broker, advertising, catalog, etc.) security, privacy, order processing and store operations. * Students need basic computer skills to be successful in this course. Credits: 3