Recognize best practices and understand the lifecycle of an email campaign.
Understand how to generate an email list.
Familiarized with email automation tools and how they can help launch email campaigns.
Understand how to develop an email plan to launch multiple email campaigns at once.
Course Description This course offers a deep dive into the world of email marketing, an incredibly effective marketing channel that can deliver great results for companies. In this course, you will learn about the role of email marketing in a company’s marketing campaign, what stages of the customer journey email marketing is suited for, and best practices for email design. The course will also touch upon more complex email practices such as automation and how to outline an email campaign. You will be assessed on your performance on a capstone project which will entail outlining the components of an email campaign. Credits: 3