Describe how search engines work. (Use knowledge to make recommendations to a website on how it can improve its organic search rankings – perform search engine optimization)
Describe the various methods of online display advertising.
Determine the appropriate key performance indicators (KPIs) for any type of website.
Describe and implement best practices in marketing to a database of current and potential customers via
email.
Utilize knowledge of social media tactics to design an effective social media campaign.
Implement online reputation management tactics to improve the online reputation of a brand..
Develop and present a digital marketing plan for a small, local business.
Course Description Focuses on how to plan, create and market a website. Internet marketing topics such as registering with search engines, increasing traffic, segmenting and targeting markets, establishing an online presence, developing a marketing plan and reshaping business for the Web market are covered.
* Students will benefit from a foundational knowledge of web business. Credits: 3