Mar 28, 2024  
2011 - 2012 CNM Catalog June 2011, Volume 44 
    
2011 - 2012 CNM Catalog June 2011, Volume 44 [The CNM Academic Year includes Fall, Spring, Summer Terms]

BA 2228 - Promotion Strategies

3 credit hour(s)
(Prerequisite: BA 1101  or BA 1105  or department approval)

Presents an overview of the advertising industry as a creative process and a business. The course provides the student with a broad knowledge of advertising as a career, either in advertising itself or the selling of advertising. Students evaluate media strategy, and will plan and analyze an advertising campaign. The advertising code of ethics will be discussed.
Note(s)