Sep 30, 2023  
2011 - 2012 CNM Catalog June 2011, Volume 44 
2011 - 2012 CNM Catalog June 2011, Volume 44 [The CNM Academic Year includes Fall, Spring, Summer Terms]

BA 2222 - Principles of Marketing

3 credit hour(s)
(Prerequisites: BA 1101  and BA 1121  or department approval)

Introduces the methods, policies and organization involved in the exchange of goods and services between producers and consumers. Topics include the social, economic and legal environments in which marketing operates, consumer behavior, market research, market segmentation and target marketing, strategic marketing, product planning, pricing, promotion and distribution.