Apr 20, 2024  
2011 - 2012 CNM Catalog June 2011, Volume 44 
    
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2011 - 2012 CNM Catalog June 2011, Volume 44 [The CNM Academic Year includes Fall, Spring, Summer Terms]

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BA 2221 - International Marketing

3 credit hour(s)
(Prerequisite: BA 1101  or BA 1103  or department approval)

Introduces marketing in a globalized world economy. The student will be introduced to a framework for analyzing marketing opportunities in different cultures and nations using the marketing mix.
Note(s)


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