3credit hour(s)Prerequisite: (BA 1101 or HT 1101 or CULN 1100) + (ENG 1101 or BA 1121). Introduces the methods, policies and organization involved in the exchange of goods and services between producers and consumers. Topics include the social, economic and legal environments in which marketing operates, consumer behavior, market research, market segmentation and target marketing, strategic marketing, product planning, pricing, promotion and distribution.