Mar 28, 2024  
2016 - 2018 CNM Catalog, Volume 49 
    
2016 - 2018 CNM Catalog, Volume 49 [The CNM Academic Year includes Fall, Spring, Summer Terms]

BA 2222 - Principles of Marketing

3 credit hour(s)
Prerequisite: (BA 1101  or HT 1101  or CULN 1100 ) + (ENG 1101  or BA 1121 ).
Introduces the methods, policies and organization involved in the exchange of goods and services between producers and consumers. Topics include the social, economic and legal environments in which marketing operates, consumer behavior, market research, market segmentation and target marketing, strategic marketing, product planning, pricing, promotion and distribution.