Introduces the methods, policies and organization involved in the exchange of goods and services between producers and consumers. Topics include the social, economic and legal environments in which marketing operates, consumer behavior, market research, market segmentation and target marketing, strategic marketing, product planning, pricing, promotion and distribution.
Note(s):
As of Fall 2019, this course will be updated to MKTG 2110. Read more.
* Students in Business, Hospitality and Tourism or Culinary Arts will be able to apply marketing concepts to their individual program specific areas.
